Key to the success of any demand creation campaign is the production of the campaign messaging. DCA is NOT scripted in its approach, believing that scripts never really allow for the clients real value to be effectively articulated, and that they are as much a turn off for the prospect as they are for the agent making the call.
DCA seek to develop a framework of messaging that the telemarketing team are able to work to. This framework allows for a real conversation / discussion to be had whilst ensuring that the objectives of the campaign are met.
The campaign framework is produced by working in partnership with the client, to deliver the following:
- Clearly understand the campaign objectives
- Identify what is a real sales engagement opportunity?
- To model the existing sales and marketing messages (why people listen and buy from you!)
- For DCA to add value by bringing the above together in a way that makes it work effectively on a telemarketing call by applying telemarketing best practice.
Once a campaign is underway, DCA keep it under constant review with the client to ensure that all objectives are met. Clients are able to review all campaign activity in real time via a web portal.